The influence of Family Vlogging on Personality and Behavioral Pattern of Punjab University Students
Keywords:
Family Vlogging, Influence, Fame, Exposure, Shaping, ContentAbstract
This study examines how Punjab University students perceive and are influenced by family vlogging, a popular digital practice showcasing everyday domestic life. Drawing on Social Learning Theory, Uses and Gratifications Theory, and Cultivation Theory, the study uses qualitative interviews with 20 purposively selected students. Findings show that repeated exposure affects personality traits, behavioral routines, lifestyle aspirations, and motivations to pursue vlogging as a career. The study highlights implications for students’ academic focus, psychological well-being, and social behavior, calling for more nuanced investigation into the long-term effects of digital family content.
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References
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Copyright (c) 2025 Solat Zafar Awan (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
